Presentation and definition of the crypto-currency AdEx (ADX)

Presentation and definition of the crypto-currency AdEx (ADX)

  • Name of the crypto-currency : AdEx
  • Abbreviation : ADX
  • Where to buy AdEx ? Binance
  • Creation Date : July 2017
  • White paper from AdEx
  • Website of AdEx

The platform AdEx

AdEx is an advertising platform is decentralised, which runs on the blockchain of Ethereum and the use of smart contracts. The project was launched by the creators of Stremio, a platform for streaming video used by more than 4 million internet users. The system is available for all browsers. AdEx is positioned as a system that is more transparent and better targeted than the solutions currently proposed on the market classic. The network AdEx is only regulated by its users.

The AdEx User Profile

The heart of the project is based on the AdEx User Profile, that is to say, the user’s profile. This is a page completely customized for the end-consumer can better control and choose the type of advertisements they will view. The advantage of this system is that the members themselves decide on the criteria of diffusion and their preferences, thus, it is a advertising is much less intrusive and more respectful of the privacy. The system is beneficial both for users and for advertisers. On the one hand, the user will only see ads that correspond to it. On the other hand, the advertiser may be targeting much more precise, and a return on investment much more effective.

The ICO of AdEx

In June 2017, the project has launched the ICO (Initial Corner Offering). This fundraiser has raised 40 000 ETH, that is to say, more than 12 million euros. Following this ICO, AdEx has developed a partnership with Snip, a platform for decentralized content creation.